Google Adwords + SEO

Course Coverage at a Glance

  • Google AdWords Overview
  • Understanding Google Algorithms
  • Creating Search Campaigns
  • Advanced Level Bid Strategy
  • Types of Ad- Extensions
  • Adding Ad- Extensions in Campaign
  • Creating Ad-Groups
  • Types of Keywords
  • Creating Ads
  • Optimizing Search Campaign
  • Optimizing Display Campaign
  • Remarketing
  • What is SEO?
  • Introduction to Google Search Console & SERP
  • How Search Engines Work?
  • Major Functions of a Search Engine
  • What are Keywords
  • Different Types of Keywords
  • Google Keyword Planner Tools
  • Keywords Research Process
  • Types of Google Algorithms
  • On-Page Optimization
  • Off-Page SEO
  • Reporting