The Google Webmaster Tool (Or the Search Console) is a free and extremely valuable service offered by Google to all the admins of all the websites.
It allows you to monitor your site's execution, recognize issues, submit content for crawling,expel that content you don't need for indexing, seeing the search inquiries which influenced the guests towards your site, and lot more. Before going forward, let's first understand what is Google Webmaster Tools or the Search Console:
What is Google Webmaster Tool?
1. Google Webmaster or Search Consoleis that place where Google will speak to you if anything goes wrong like, crawling mistakes, increase in 404 pages,manual penalties, malware identified, and any other problem. And if by chance you don't have a Search Console account, you must get one at this point.
2. Google Webmaster Tools (GWT) is the most essential component for Google for communicating with the admins of the websites (Or the Webmasters). It lets you distinguish issues with your webpage and even updates you regarding whether your site has been polluted with malware or not.
3. Once you start using Google Webmaster Tools, you might find that you don't really require (most of) the other costlier and fancier tools, you would generally use for the same very purposes.
What's more in it? The best part of Google Webmaster is that it is totally free.
Wish to be Google's darling website?- Other than purchasing the paid traffic throughGoogle AdWords program, the ideal approach for getting more traffic to your website is via Search Engine Optimization (SEO). In any case, before you begin your website's SEO campaign, the basic thing you need to do is to agree to use Google Webmaster Tool (GWT).
GWT is a free toolset given by Google that helps you in understanding what is going on with your website.
Sometimes people might get confused in between Google Webmaster Tools and Google Analytics, and that is why we thought to clear it:
Google Analytics vs. Google Webmasters
Itcan be understood as a tracking system which lets you collect various data from the diverse range of audiences visiting your website (who purchase something, visited pages, how many visitors returned to the website, etc.) and also helps you in making the right strategic decisions based on the data collected through Google Analytics.
Google Webmaster Tools
This can be seen as a telescope inside the Galaxy of Google, which lets you monitor how your site is interacting with Google, how your information and data are being processed, how many pages have been indexed by Google, etc. It is basically like a diagnostic tool which is very very important for your SEO campaign, as SEO is 50% technical and 50% knowing what people want.
Webmaster Tools are an extended arm of support one can attain from google to resolve their minor concerns.