Tools Used In Digital Marketing
Tools Used In Digital Marketing


Digital Marketing has become the need of the hour. In today's time, the product is not said to be marketed if it is not marketed digitally. With the rise in technology, new tools are coming up and sometimes it becomes quite a hassle for the company to choose the right kind of marketing tools for themselves. There is a diverse range of free tools available that can be used in digital marketing today. Every day, there is an increase in the number of these tools. They are free to be used and they can serve the purpose of the business in a better way.

The various categories into which the digital marketing tools can be divided are as follows-

  • Analytics & Data
  • SEO & Blog Content
  • Social Media Marketing
  • Email Automation
  • Visual Design
  • Landing Pages
  • Project Management
  • Content Curation

The above 8 categories are the most crucial tools for a business to flourish. All the digital marketing tools that are available today in the market are a part of these categories only. Thus, every business organisation needs to have a proper insight about the tools that they want to use belonging to each of these categories.

Google Analytics is something without which digital marketing cannot be accomplished at all. This is an absolutely free tool provided by Google which deals with the performance of various activities such as audience demographics, keywords and more. There are some platform-based social media analytics that are inbuilt into social media platforms such as Facebook, Twitter, YouTube and more. All other mediums provide data in an aggregated form whereas social media deals with providing data in a segregated manner dealing with each and every individual account separately. ROI is very important for your advertisement and this is what Google Analytics help in measuring your advertisement.

SEO & blog content can be optimised using tools such as UberSuggest that helps the user in suggesting new keywords or blog topics with a very user-friendly suggest tool. Google trends data also perform the similar function by providing more comprehensive results. An example of a free plugin for WordPress could be Yoast that adds extra search engine data to each blog post. With the help of this plugin, you can rank higher in search results and also makes your page easily readable by Google.

The most commonly used tools for email automation are-

Active Campaign- This software provides you various services such as email marketing, marketing automation, and sales CRM software. It helps you engage with your contacts with welcome emails, trigger campaigns, sales follow-ups, and more. With numerous data-driven automation, a potential lead opportunity is never missed.

Hatchback- This tool is useful for lead generation and client communication. The CRM of this tool is specifically used in small businesses.

Hubspot Sales- This tool is an email tracker and scheduler. It helps you to see who is opening your emails and at what time these are opened.

Thus, incorporating these tools into your digital marketing strategy can help your business in long run.