Social Media Marketing (SMM) is one of the forms of digital marketing, and comprises of various techniques for reaching the targeted set of customers by spreading brand awareness via social media campaigns.
Social media platforms such as Facebook, LinkedIn, Google+, Twitter, Tumblr, Pinterest, Instagram etc. offer a bunch of opportunities for spreading brand awareness or promoting particular products via different kinds of social media marketing campaigns. All these social networking websites are backed by certain tools of social media marketing, which helps in tracking the results and accordingly alter the strategies so as to establish a strong social media presence.
So, if you are willing to know more about some of the populartools of Social Media Marketing (SMM), read on:
1.Buffer - Buffer is one of the most widely used software which helps inscheduling posts on 3 major social media platforms, which are Facebook, Twitter andLinkedIn.
What are its common uses? This tool primarily helps in managing multiple social media accounts at the same time, schedule the content in a short span of time from anywhere on the web.
2.Hootsuite - Hootsuite started in the year 2008, it is a comprehensive social media publishing tool.
What are its common uses? It basically helps in getting free reports by email, sending messages from a single platform, streamlining the posts and scheduling of the tweets also.
3.Facebook Power Editor - An inbuilt Facebook tool, it is useful for someone who is running more than one Facebook Ads Campaign. It is used for creating target audiences and is considered to be one of the greatest tool for creating an image for your campaign.
What are its common uses? This tool works like AdWord Editor and simplifies Facebook Ad Campaigns.
4.Google Analytics - Google Analyticsis the most widely used website statistics service and the basic version of which is free however, there the premium if chargeable for a certain amount of fee.
What are its common uses? This widely used tool helps in generating and tracking detailed statistics of all social media traffic on the website.
5.Bitly - Bitly is a tool which is basically meant for shortening the URLs.
What are its common uses? This tool is mainly usedfor a great extent in the fields such as social networking, SMS,email, etc. Moreover, this tool comes to the rescue of the companies that want to accelerate their brand awareness and track the marketing metrics.
6.SocialMention - Social Mention enables the user to trace and measure the performance of a company, its product, etc.
What are its common uses?It is a free tool which analyses the data in detail and bifurcates it into 4 categories which are: Strength, Sentiment, Passion and Reach.
7.TweetDeck - It is a tool for social media management dashboard used for the complete management of Twitter.What are its common uses?It is an exhaustively useful tool meant for scheduling & tracking the tweets.
8.HowSociable - It is an enormously handy tool which allows the users to assess social media presence of their company as well as that of their competitor.
What are its common uses? The remarkable feature of this tool which sets it apart from the other tool of social media marketing, is that it displays points/scores for different social media platforms, thus allowing the users to focus on those social media platforms which need further improvement.
9.ContactUs.com - ContactUs.com is a tool for building a contact form that adds contact forms to Facebook pages.
What are its common uses?It enables the user to generate leads and perform end-to-end engagement.
10.Canva - Canva is meant for making simple designs, especially Facebook cover pages.
What are its common uses? Primarily, this tool is used for creating designs like Facebook covers, blog graphics, posters, flyers,presentations, etc.
11.Tweet Archivist - Tweet Archivist is an amazing tool which helps in saving the tweets before they vanish.
What are its common uses?Once the user activates the Tweet Archivist, it is assured that all the tweets do not get missed.
12.Radian6 - This is a platform which helps the user in keeping a check on all the conversations happening across the social web world.
What are its common uses? This is one such platform that allows the user to fetch the results from over 150 million sites and other sources like Blogs, photos,forums, video sharing sites, etc.
13.Pagemodo - This is one such social media marketing tool which is meant for designing and promoting on Facebook apps.
What are its common uses? This tool simplifies the whole process of social media marketing by helping the usersin designing ads in such a way that it fetches & engages more with customers across all the social channels.
14. Followerwonk - It is a social media marketing tool that enables to find influencers on Twitter.
What are its common uses? An extremely useful source, it is used by thousands of people and companies across the globe for social analytics like: Twitter analytics, segmenting followers,social graph tracking, etc.
The ones mentioned above are just few out of the large chunk. Get connected socially, and know more with experiencing each tool!