Interview for a Social Media Marketer
Interview for a Social Media Marketer


Going for a social media marketing job interview? Well, you might feel nervous if you have no idea what the recruiter is going to ask you.

Hang on now!

Here's a comprehensive list of social media marketing interview questions and answers that are commonly expected in the job interview.

1.Importance of Social Media

Be very thorough with one of the most commonly asked social media questions. Since Social Media is highly customizable in nature with social media ads, it is important for every business, be it small or large. For instance, Facebook ads allow you to target users by things like industry, education level, location, history of purchases, and the pages they have liked.

2.Do you know what Facebook Edgerank is? Why is it important?

Facebook Edgerank is the algorithm used by Facebook to determine whether your posts should be put up or not in the news feed of your page as well as your follower's page and what should be their position. It measures:

  • The affinity between you and your followers
  • How links, video, images, and content engages the reader
  • And the time of the post.

3.What are the social media success tracking tools?

It is important to track the social media success to know if you are on the right track or not and if not, then what could be done to improvise the performance. The relevant metrics that could be used to track social media success are:

  • Google Analytics - To measure how much traffic is being directed to your website from different social media channels.
  • Quality and relevancy of content - By monitoring the unique page views, total pages viewed, and the time spent on a page can be used to review the quality of content.
  • You can use SocialMention, a free tool to track the names.
  • Tracking with Social CRM too
  • You can track the total size of community and engagement with the help of a social CRM tool.
  • Tracking overall Social Media Returns

4.What KPIs (Key Performance Indicators) would you recommend to report on social media efforts?

There are various key performance indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.

One should identify to determine the reach and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make adjustments to your social media budget and strategy.

5.Is Google+ worth using in a business?

Google+ provides a unique tool 'Hangouts' which helps a business to have video conversations with its followers at zero cost. If you regularly share high-quality content on Google+, it will get indexed instantly and thus, it becomes easier for one to rank their website on target keywords.

With +1s on Google+, the company will have a greater chance to have a higher ranking on Google.

It is also advisable to integrate the Google+ page with other platforms like LinkedIn, Facebook, YouTube, and company's website.

6.What is RSS Feed and why it is crucial?

The full form of RSS is Rich Site Summary. RSS is an XML file. These feeds push content to company's site and allow readers to subscribe to their feed.

Benefits of generating RSS Feed are

  • Helps you get wider audiences for the content
  • It enables you in email subscriptions, feeding content to readers, and live bookmarking.

7.What are the elements of a viral video?

Some of the elements necessary to make a video viral are:

  • Deciding the audience before creating the content of the video.
  • Making the first 20 seconds of a video compelling. These 20 seconds will influence the viewers whether to watch it further or not.
  • Time relevance should be observed as it encourages the campaign's viral potential.
  • The video must be entertaining to the masses as well as universal.
  • A catchy line or phrase must be there to hit the viewers thought process positively.
  • Create attention grabbing and compelling title with relevant tags to include widely searched key terms. An interest description will act as a teaser to the audience.
  • Seed the video to journalists, influencers, and bloggers for whom it is most relevant to.

8. In what ways can you measure social return on investment (ROI)?

You should know the company's goals and objectives before starting to track and measure their social ROI. There are various ways in which it could be measured:

  • Customer Acquisition
  • Reach
  • Traffic
  • Lead Generation
  • Revenue
  • Clicks
  • Contest Entries

9.What are the best practices on Twitter?

Some of the best ways to use Twitter are:

  • Using not more than 2 hashtags every tweet.
  • Keeping the tweets around 100 characters. Make your tweets crisp and hitting.
  • Schedule and plan your tweets with the help of Buffer or TweetDeck.
  • With the help of Twitter Advanced search, you can manage your Twitter Marketing activities.
  • Keeping a check on Twitter Analytics to know what could be done to improvise the strategy.

10.How can you boost Facebook reach?

Some of the tips to increase your reach on Facebook are:

  • Buy some ads
  • Stop using 3rd party tools
  • Improve your Facebook EdgeRank
  • Keep building your own Website and Email list

They questions mentioned above have detailed answers, for clear understanding. Be through about the facts before going for the interview. And let us know if this helped you