You obviously have strolled around in a mall trying to buy something. Now, recall this, how many time have you bought a product just because its packaging seemed prettier? Does its commercial makes you want to buy it? Or do you trust the product because of the awesomeness of its brand? Well, that's the power of branding and that's exactly when branding concepts come into action.
What To Convey
Your company's brand is not its logo, it's not your name... it's the vision of your company. Vision is the all-inclusive package of brand identity, name, marketing, premium, loyalty, faith and its value to be delivered.
Every brand needs to have its vision clear, similar to its parent. There are numerous brands out there but not all are successful as some of them. So before creating a brand some very important questions that we need to answer are:
There can be only two reasons for the existence of your product: either it caters to the demand in market, or it has its own demand.
The demand effects the sale, the sale effects the analytics of market. Brand value is dependent of market analysis.
Let's look at some of the factors that are essential for a Brand...
Attributes and Concept for the Product
With all due respect to your product, there's nothing you can do about it if it's ready and available in the market. The only thing you can do to influence people to pour interest in your product is build a better brand image and marketing of the product should create havoc in the market. If your product lacks feature, it will pass. If your product is not user-friendly, it may pass. But, if your product is unknown and has stale marketing written all over it, then you have a reason to worry.
This can be prevented by hiring marketing agencies do your work, this can also help you increase the concentration on your own product and let the agency worry about your marketing.