As visual content is becoming more popular on social media, it is also becoming more and more important for brands to create and leverage this form of communication. This shift to Visual Social Media means that more and more businesses, whether big or small, will have to start to communicate visually with their customers, followers and fans.
One of the most common platforms which will enable you to leverage the power of this shift is the one and only - Instagram. With more than 150 million users, Instagram is one of the most-used and best photo sharing platform, which enables you to share photos and short videos with your fans, customers & followers. There are more than 55 million photos shared every day on Instagram, which is another great reason why your business needs to make use of this platform.
There are lots of benefits that Instagram generates for your business, so here's a look at the top 6 key benefits
1. Increased Engagement
Depending upon the quality of the post, branded updates on Facebook & Twitter are sometimes overlooked by the user. But, this is not true for the Instagram users. To have an active Instagram account, with both interesting and useful content, you can earn crazy levels of engagement with your target audience. According to a latest study by Forrester, Instagram content generates 58X more engagement per follower compared to Facebook and 10 times more than twitter.
2. Building Trust And Personality
With branded content becoming more popular for generating engagement with audiences, one of the main benefits of Instagram is that it helps you build trust. People make purchases from people and Instagram helps you to create that emotional connection with your target audience. The best thing here is that, it allows you to share the day-to-day experiences of your business in a casual and informal way, giving a personal feel to your business.
All the behind the scene photographs and employee images rank well on Instagram, especially if you are a specific service provider.Such photos make your company more attractive and trustworthy to your audience, which in turn can have a positive effect on your bottom line.
3. Increase in Traffic
Though you cannot add clickable links to each and every Instagram update which you publish, Instagram can be a powerful source of traffic. Plus with the higher levels of engagement compared to Facebook and Twitter, creating and maintaining a strong profile can be enormously beneficial for your site's visibility.
4. Gaining a Competitive Advantage
There is still less competition on Instagram compared to Facebook or Twitter. According to a survey conducted by American Express, only 2% of small businesses are currently embracing Instagram, which gives them an advantage over their competitors. Also the businesses who incorporate Instagram into their digital marketing strategy are more likely reach their audience much faster than with Facebook or Twitter where the competition is.
5. Reaching Target Market
If your target audience is born from 1980 to the early 1990's (the Millennials) then Instagram is the place, as 37% of people in this group are using Instagram. So if you want to reach and connect with the crowd of age under 30, you should definitely create an Instagram account. Having said that, Instagram Doesn't only work for youth-focused brands like Red-Bull, but brands like Ford and General Electric are also gaining a great level on engagement on their Instagram profiles.
6. Free Advertising
Yes, don't get shocked, you are reading it right, the great thing about Instagram is the free advertising. Here you are capable to showcase your products and/or services in action which are generating huge exposure. It also gives you a chance to show-off more of what you have and can offer.
So, do you use Instagram to communicate visually with your audience?
If yes, then it's good. But if you are not, then you could be missing out on the major benefits mentioned above. Here at Digifish3, we provide our clients with effective Social Media Management which can help you reap the benefits that social media has on offer. If you have any questions please get in touch - we will be more than happy to help.